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Capitalism 2.0

Attac: Arne, with „Capitalism 2.0" you have described a relative market economy. Why?

Arne: I think, that there is no alternative to the free market economy, because it has turned out as the most efficient distribution system and as the only one that functions globaly and within democratic structures. However, there is a bug in the system -- the profit maximisation.

Attac: Is the profit maximisation not just that, what constitutes the market economy and makes it so dynamic?

Arne: Yes, but it is the only target figure that is pursued as an enterprise purpose. This is not enough. Thus, no elbowroom remains to enterpreneurs for ecologically friendly or social action, because exploitation always pays off in a short term. And, managers are rated by short-term objectives like quarter or annual reports. On a planet with limited resources, the resultant growth dynamism inevitable leads to a collapse.

Attac: What changes „Capitalism 2.0" with relative market economy?

Arne: Nowadays, there are two types of organisations: profit-oriented enterprises and non-profit organisations. However, there is nothing in between, for instance semi profit organisations respective Cap2Corps.

Attac: How can we comprehend the meaning of Cap2Corps?

Arne: Semi profitable enterprises would also have the possibility to balance qualitative values beside quantitative. That means, they can make profit, but also include qualitative growth in their corporate accounting by the use of more ecologically-friendly materials and methods. Thus, managers have scope of action for ecological improvements along the whole value creation chain, and needn´t to subordinate everything only to the profit-maximisation objective.

Attac: How should these ecological improvements generally be made manageable on the balance sheet?

Arne: The add-on costs of sustained ecologically friendly process and product solutions, in comparison to less ecologically friendly solutions, could be booked as, example given, non distributable profit.

Attac: Such an enterprise maybe is more ecological, but it can never bring a profit, like real profit enterprises. Who should invest in Cap2Corps , instead of shares and stocks of „normal" full profit enterprises and groups?

Arne: Everybody, who has found out for oneself, that his individual possibilities to cause improvements are marginal, can contribute with semi profit organisations
in a systematical way to rescue our planets´ life variety. There are also people out there, who support environmental organisations with donations. In principle, it is better to take the environmental impact out of the value creation chains, instead of wanting to repair the consequences later on with donations or tax money. It is a fact, that our earth is bashed-up.

Attac: How can individuals contribute systematically to changes?

Arne: Even to the richest and mightiest man of the world it would not be possible to cause the turnaround of the ecological systems. This can only succeed by the collective humankind. If individuals have the possibility to shop competitive products with positive ecological balances from Cap2Corps, they will do it. Thus, ecologically-
unfriendly products are edged out of the market and systematically demand-motivated positive ecological effects are achieved. One can see a participation
in such enterprises as something between investment and donation. According to profit rate.

Attac: Who fixes the relation between quantitative and qualitative success of the Cap2Corps?

Arne: Enterprises, as global acting organisations, may have the power to pit countries against each other, because there are no superiour rules existing. Any country, or any corrupt authority will always tolerate ecological and social exploitation, directly or with suppliers and, in consequece, the profit from abuse. Therefore, the movement has to come from the enterprises, starting with a change of articles of incorporation by shareholders or